Snoop Dogg is making news again, but this time it’s not to mock President Joe Biden or his Super Bowl halftime show.

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The 17-time Grammy-nominated artist has launched a new brand of breakfast cereal called ‘Snoop Loops’ across the United States.

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The rapper, whose full name is Calvin Cordózar Broadus Jr., has an extensive list of awards and achievements in the music industry, as well as numerous other food collaborations, including wine, chips, and a cook book.

The news was announced on Saturday, August 13 via Master P’s Instagram. The cereal brand is a collaboration with Broadus Foods, the Master P jointly with Snoop Dogg. He is also an American rapper and entrepreneur.

Where to Buy Snoop Dogg’s Cereal Snoop Loops?

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The cereal brand will be available for purchase at most grocery stores through Broadus Foods. You can check out Master P’s Instagram post below:

The Instagram post reads:

“Broadus Foods introduces the best flavored cereal in the Snoop Loopz game. @snoopdogg We’re taking over grocery stores. Snooploopz.com The more we make, the more we give. #GODisgood #familybusiness Berry Delicious Fo Shizzle !”

Master P, whose real name is Percy Robert Miller, also announced the news via Twitter. You can see the tweet below:

The tweet read: “More corn, more flavor, and more marshmallows, that’s what sets us apart from the rest. If you like Froot Loops you’ll love Snooploopz!! http://SNOOPLOOPZ.COM”

The cereal is a gluten-free, multigrain cereal, according to the product’s packaging.

What Snoop Dogg has to say about Snoop Loopz

The rapper reposted Master P’s Instagram post a day later, confirming the news, though the artist has yet to comment specifically on the cereal brand.

according to Snoop Loopz WebsiteA portion of the revenue made by the food brand will be donated to a charity combating homelessness.

“Every time you shop for Broadus Foods products you are making a difference. We are proud to support charities like Door of Hope,” it says.

“The heartbreak of the homeless cannot be solved by providing a bed for the night, a hot meal and a shower, or simply financial support. We address the root causes of homelessness with our holistic approach, keeping families together. We listen to our families, give them a voice, advocate for them, and empower our families with the tools they need to succeed.”