A residential proxy is a proxy server that acts as an intermediary for traffic between your devices and the sites you connect to.
Using a residential proxy server means that your Internet traffic will look as if it is coming from the location of the proxy server. It helps to improve your reach and increase your online anonymity along with many other benefits.
Typically, proxy server providers route your traffic through a data center. As far as residential proxies are concerned, providers route your traffic through a computer or phone connected to a specific home ISP. This makes residential proxies even more anonymous. The providers of this proxy also hide the fact that you are using a proxy, thus reducing the chances of your connection being blocked.
Why Businesses Need Residential Proxy Services
People learn about proxy servers when they have security concerns on open Wi-Fi networks. Internet users use proxy servers as a way to access geo-blocked content. However, you should note that this is not the only way you can benefit from a proxy server.
The proxy server has everything it takes to connect the Private Internet Protocol address and a separate server proxy. Proxy servers have public IP addresses. These IPs are important for a number of factors, some of which go unnoticed by organizations. If you are considering using a proxy server for your brand, here are reasons for you to take action.
1. It controls web traffic to avoid crashes
Consistent uptime is important if you don’t want to reduce your customer’s satisfaction rate. This is because if not managed properly, web traffic can clog your system, therefore hindering customers’ access to your website.
If potential customers cannot easily access your website, they will switch to a competitor’s site that meets their needs.
Ideally, your website’s data is on a web server. So when you bring one proxy server into the mix, the same load gets shared across different servers. This enables your site to seamlessly handle a large amount of requests from customers. It helps in enhancing the ability of your website to meet the demands of your clients.
The residential proxy server acts as a single access point for different servers. It also balances requests so that none are overloaded.
2. Faster network speeds and increased bandwidth
Remember that proxies distribute your data across different servers, which enables them to efficiently manage your clients’ requests. This may sound like a lot of work; As such, it’s easy to assume that it comes at the cost of speed. But it’s quite the opposite.
Residential proxies from Rayobyte not only prevent your server from crashing. They speed up your network by compressing files, caching web pages, and preventing ads from appearing on websites. This helps free up a lot of bandwidth so that anyone on your network can enjoy high internet speeds.
Note that network speed is at lightning speed. This is considering that this proxy provider uses both IPv4 and IPv6 protocols.
Users’ demand for greater speed becomes more difficult every year as they expect a page to load as fast as possible. There aren’t many people who would wait 5 seconds for your site to load. Rather they would prefer to visit a competitor’s site. That’s why you need a residential proxy for your business.
3. They Promote Anonymity
Lots of businesses have tasks they want to complete anonymously. This is especially so when they must protect sensitive data from falling into the wrong hands.
The use of residential proxies helps anonymize web traffic. Anonymity comes with the protection of identity, especially for whistleblowers, reporters and security officers. Similarly, brands can take advantage of residential proxies to protect their customers, investors and partners.
Residential proxies are also helpful in doing research. This is especially so when research has something to do with competitive analysis, financial review, and strategy for new moves to the target market.
4. Building an Effective SEO Strategy
While there are a lot of search engine optimization tools out there, doing research is the best way to build an effective strategy.
With a web scraper, businesses can collect SEO-related data and use it to locate the right keywords to boost their search engine rankings. This will help put your web pages in front of your target audience.
A web scraper saves time and increases efficiency by automatically pulling the required data from various web pages. It then delivers the data to you in a readable format like an Excel file. This can be analyzed to find high-yielding keywords to take advantage of.
An SEO scraper can also be directed to your competitors’ web pages. Keeping in mind that your competitors are targeting the same customer base, it will be beneficial to find out their strategy. That way, you’ll find ways to stay ahead of the curve.
5. It secures your network
Cyber security is one of the primary concerns of every business. After all, history has shown how costly an online breach can be for an organization.
According to a report by Cyber Security Ventures, the cost of data breaches is rising at a rapid rate of 10 percent year-on-year. Damage can be in the form of either monetary damage, public image of a brand, or both.
This pushes the cost beyond the numbers. These are not only pitfalls that can lead to a data breach as your clients may also be at risk.
With technology so easily accessible, it is no wonder that hacking and data breaches are on the rise. Remember that every computer on your network has an IP address, and so does the proxy server. When your computer connects through a proxy, the IP address remains private. This is because the proxy’s IP address is visible instead of your device’s.
Information received and sent over the Internet is done through proxy servers. As such, the most distant hackers can access the proxy server, not the main server where your data is stored.
Thus, residential proxies can protect a brand from cyber attacks to a reasonable extent. They reduce the chance of breach by acting as an additional protective layer.
While buying a proxy is a good idea, it also matters who you get it from. Like any other service, some providers are not for any good. Thus, it is recommended that you put your resources in the hands of providers who have proven to be trustworthy.